EMAP - GLASSEX EXHIBITION

 

The objective was to create a vivid and fresh campaign that promoted Glassex as a credible and worthwhile exhibition investment for the glass & glazing trade despite tough marketplace conditions.

 

Glassex was launched in 1980 but for a few years it suffered a decline in both exhibitor and visitor numbers. The show focused on doors, windows, conservatories and associated products and services. Visitor and exhibitor numbers peaked in 2002 but then went into decline. For that reason the creative campaign needed to be unlike any other Glassex campaign before. It needed to reflect the rebirth of the show, a new beginning, and express Glassex as a positive step forward.

 

Our task was to establish a strong brand identity and provide visual solutions which could be translated across various media: online, hard copy, exhibitor promotion, visitor promotion and on-site as well as working closely with the EMAP marketing department to produce effective creative which would be flexible enough to target different market sectors.