LARGE FORMAT GRAPHICS

 

Exhibitions... Conferences... Tournaments... Shows: Large format graphics need large format solutions.

 

A perfect example was the TaylorMade Sales Launch at Sofitel, Heathrow. Our brief was to transform an entire floor (which included a theatre, various meeting rooms, reception rooms etc) to become 'totally TaylorMade'. The client wanted to use branding, signage, product imagery, player images, banners and graphics to 'own' the space yet the venue refused permission to stick, nail, pin or indeed use anything that might damage the decor.

 

Our solution? In the theatre, where most of the largest graphics were required, we discovered a 'lip' all around the tops of the theatre walls. We added weight to the top of each hanging graphic and hooked them around the lip - it worked perfectly.

 

Another solution was that Sofitel, being a fairly modern building, has glass panels everywhere and so we were able to produce vinyl cut graphics, frosted panels and stickers that could be fixed and easily removed from the glass - but for the short time it was installed it looked like part of the decor!

 

We also used free standing banners and pop up banners.

 

In the meeting rooms we used existing wall mounted light panels to fix graphics to - again leaving no trace once removed.

 

The final result was stylish but eye-catching and exactly what the client was after.